Your AI ecommerce analyst.

Answering Questions Right Now At

Jason's Deli Solo Stove Shure Pura

From overwhelmed
to in control

Marketing directors waste weeks waiting for data teams to answer questions. Overlook gives you instant self-service analytics that understands your business.

Get answers in minutes - No more waiting for analysts or engineers to pull reports.

Ask in plain English - No SQL, no queries, no technical skills required.

AI that follows best practices - Like having an expert analyst sitting next to you.

Understand why, not just what - Get root causes and actionable recommendations.

Overlook AI ecommerce analyst showing natural language conversation and reporting building
Jeremy Warfield, Director of Ecommerce at Solo Stove

Since using Overlook, I've gone from feeling uncertain about our metrics to being confident when presenting to the CEO. I get answers in minutes that used to take our data team 2 weeks.

Jeremy Warfield
Director of Ecommerce
Solo Stove

Why marketing teams choose Overlook

Get answers in minutes, not weeks

Self-service analytics without waiting for data engineers or analysts. Ask questions and get insights immediately.

Trust your insights

AI-generated reports with concrete evidence you can share with stakeholders. Every insight is backed by data.

Analyze like an expert

AI follows analyst best practices, checks assumptions, and suggests smart follow-up questions.

Go beyond 'what happened'

Understand why metrics changed and get actionable recommendations on what to do about it.

Ask in English, not code

No SQL, no queries, no technical skills required. Just ask your question naturally.

Connect your entire stack

Analyze Google Ads, Meta Ads, Google Analytics, Shopify, email/SMS platforms, and more in one place.

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Less goose chasing
More insights

Directors of marketing at ecommerce companies struggle with disconnected systems. Overlook brings it all together.

Connect in minutes - One-click setup for Google Ads, Meta, GA4, Shopify, Klaviyo, and more.

Custom data sources - Got data in a warehouse? Point to a table and start analyzing.

Change log awareness - Overlook tracks when campaigns launch, code deploys, or tracking updates—so it explains metric changes with context.

Sees what your customers see - Captures screenshots of your site, analyzes design and content, then correlates visual changes with performance data.

Diagram showing Overlook integrations to Google Ads, Meta Ads, Google Analytics, Shopify, and more

We used to spend hours digging through different platforms to answer stakeholder questions. Now I just ask Overlook and get a shareable report in minutes. Game changer.

Tyler St Clair
Senior Analytics Consultant
adMind Analytics

Tyler St Clair, Senior Analytics Consultant at adMind Analytics

Built by marketers who got tired of waiting

We've spent 10 years helping ecommerce companies make better marketing decisions. We've worked with thousands of clients and audited thousands of analytics setups.

We kept seeing the same problem: smart marketers stuck waiting for data teams, or worse, making decisions without complete information.

So we built Overlook - the analytics tool we always wished existed.

  • 10 years of ecommerce consulting experience
  • Thousands of clients served
  • Creators of the internet's largest instant analytics audit
  • Official Google, Meta, Microsoft, and Shopify partners

We understand your challenges because we've lived them. Join marketing teams who've taken back control of their data.

Meaghan, Overlook team member
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